Know Your Environment from the Inside Out - Connection!

Most people think first of what they want to express or make, then find the audience for their idea. You must work the opposite angle, thinking first of the public. You need to keep your focus on their changing needs, the trends that are washing through them. beginning with their demand, you create the appropriate supply. Do not be afraid of people's criticisms - without such feedback your work will be too personal and delusional. You must maintain as close a relationship to your environment as possible, getting an inside "feel" for what is happening around you. Never lose touch with your base.

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