Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability!
Humans are creatures of habit with an insatiable need to see familiarity in other people’s actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.
By Robert Greene and Joost Elffers
By Robert Greene and Joost Elffers
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